Crafting an impactful brand name involves a deliberate and strategic process. To begin, it's crucial to intimately understand your brand's identity, core values, and target audience. This understanding forms the foundation for brainstorming sessions, where a wide array of words, emotions, and concepts related to your brand are explored. By combining and manipulating these elements, you can create unique and memorable name options. It's essential to ensure the chosen name aligns with your brand's tone and personality while being simple, easy to pronounce, and memorable. Thorough research is imperative to check the availability of the name within your industry and for trademarks, as well as to secure the domain name for online presence. Testing the shortlisted names with your target audience helps gauge their perception and resonance. Finally, selecting the most suitable name involves considering availability, relevance, simplicity, and audience feedback before launching it consistently across all platforms to reinforce brand recognition.